Create a compelling & trust-focused landing experience

HUMAN FOCUS – Safety Services & Book Sales Landing Page

At HUMAN FOCUS, we deliver professional safety services and also provide a curated selection of safety-related books. This landing page is designed to communicate authority in safety, guide visitors to services, and promote relevant educational materials (books) in a clean, credible, and persuasive layout.

Research & User Insights

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  User Research:

  Surveys, interviews, and competitor analysis
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  Target Audience:

  Industrial/corporate clients, safety managers, institutes, learners
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  User Personas:

  Safety Manager, Training Coordinator, Student seeking services or materials

At HUMAN FOCUS, our goal is to blend service credibility with educational authority — showing you’re both doers (services) and knowledge providers (books) — through a clean, informative landing page.

Problem Statement

• Landing pages focus on services or products, causing mixed messaging.
• CTAs are unclear or inconsistent.

Final Outcome & Impac:

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  Before vs. After UI Comparison:

  Redesign enhances hierarchy, clarity, trust, and CTA visibility.
• HUMAN FOCUS landing page showcasing services and books, building trust, with clear CTAs.